Comments: Applications of the sciences in marketing management.

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Bibliographic Details
Corporate Author:	Krannert Graduate School of Industrial Administration.
Other Authors:	Bass, Frank Myron, 1926- (ed.), King, Charles W. (ed.), Pessemier, Edgar A., 1922- (ed., Editor), Bass, Frank M. 1926-2006, (Editor), King, Charles W., (Editor)
Format:	Book
Language:	English
Published:	New York, Wiley [1968]
Series:	The Wiley marketing series.
Subjects:	Marketing > Management > Mathematical models. Consumer behavior > Mathematical models.
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