Marketing in travel and tourism /
This book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide. Numerous examples are used throughout the text, drawn from recent practice in several countries. Reprinted five times between 1989 and 1993, Marketing in T...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
1994.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |