Marketing channels : a management view /
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| தலைமை எழà¯à®¤à¯à®¤à®¾à®³à®°à¯: | |
|---|---|
| வடிவமà¯: | பà¯à®¤à¯à®¤à®•à®®à¯ |
| மொழி: | English |
| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
Fort Worth :
Dryden Press,
c1995.
|
| பதிபà¯à®ªà¯: | 5th ed. |
| தொகà¯à®¤à®¿: | The Dryden Press series in marketing.
|
| பகà¯à®¤à®¿à®•à®³à¯: | |
| கà¯à®±à®¿à®¯à¯€à®Ÿà¯à®•à®³à¯: |
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| LEADER | 01741nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 006989779-4 | ||
| 005 | 20020606163548.3 | ||
| 008 | 941129s1995 txuab b 000 0 eng | ||
| 010 | |a 94070288 | ||
| 020 | |a 0030977363 | ||
| 035 | 0 | |a ocm31972513 | |
| 040 | |a DLC |c DLC |d HBS | ||
| 050 | 0 | 0 | |a HF5415.129 |b .R67 1995 |
| 082 | 0 | 0 | |a 658.8/4 |2 20 |
| 100 | 1 | |a Rosenbloom, Bert. | |
| 245 | 1 | 0 | |a Marketing channels : |b a management view / |c Bert Rosenbloom. |
| 250 | |a 5th ed. | ||
| 260 | |a Fort Worth : |b Dryden Press, |c c1995. | ||
| 300 | |a xxiii, 774 p. : |b ill., maps ; |c 25 cm. | ||
| 490 | 1 | |a The Dryden Press series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Marketing channel concepts -- The channel participants -- The environment of marketing channels -- Behavioral processes in marketing channels -- Strategy in marketing channels -- Designing the marketing channel -- Selecting the channel members -- Target markets and channel design strategy -- Motivating the channel memebers -- Product issues in channel management -- Pricing issues in channel management -- Promotion through the marketing channel -- Logistics and channel management -- Evaluating channel member performances -- Vertical marketing systems and channel management -- Direct selling and direct marketing channel systems -- Marketing channels for service -- International channel perspectives -- Cases in marketing channels. | |
| 650 | 0 | |a Marketing channels. | |
| 650 | 0 | |a Marketing channels |x Management. | |
| 776 | 0 | 8 | |i Online version: |a Rosenbloom, Bert. |t Marketing channels. |b 5th ed. |d Fort Worth : Dryden Press, ©1995 |w (OCoLC)753428712 |
| 830 | 4 | |a The Dryden Press series in marketing. | |
| 988 | |a 20020608 | ||
| 906 | |0 DLC | ||