Marketing channels : a management view /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth :
Dryden Press,
c1995.
|
| Edition: | 5th ed. |
| Series: | The Dryden Press series in marketing.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Marketing channel concepts
- The channel participants
- The environment of marketing channels
- Behavioral processes in marketing channels
- Strategy in marketing channels
- Designing the marketing channel
- Selecting the channel members
- Target markets and channel design strategy
- Motivating the channel memebers
- Product issues in channel management
- Pricing issues in channel management
- Promotion through the marketing channel
- Logistics and channel management
- Evaluating channel member performances
- Vertical marketing systems and channel management
- Direct selling and direct marketing channel systems
- Marketing channels for service
- International channel perspectives
- Cases in marketing channels.