Managing product families /

The Innovation Imperative: Strategies for Managing Product Models and Families by Susan Sanderson and Mustafa Uzumeri traces the new competitive challenges to the patterns appearing in product variety and change. The authors successfully illustrate these patterns through a series of case studies tha...

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Bibliographic Details
Main Author: Sanderson, Susan Walsh.
Other Authors: Uzumeri, Mustafa.
Format: Book
Language:English
Published: Chicago : Irwin Professional Pub., c1997.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available