Managing product families /
The Innovation Imperative: Strategies for Managing Product Models and Families by Susan Sanderson and Mustafa Uzumeri traces the new competitive challenges to the patterns appearing in product variety and change. The authors successfully illustrate these patterns through a series of case studies tha...
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| Main Author: | Sanderson, Susan Walsh. |
|---|---|
| Other Authors: | Uzumeri, Mustafa. |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Irwin Professional Pub.,
c1997.
|
| Subjects: | |
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