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Redesigning product/service development

Materials for a workshop addressing the means to successful management of product innovation and communication with the consumer.

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Bibliographic Details
Corporate Authors: Harvard University. Graduate School of Business Administration., RiverRun Media., Harvard Business School Publishing Corporation.
Other Authors: Garvin, David A.
Format: Slide
Language:English
Published: [Boston, MA]: Harvard Business School Publishing [distributor], c1997.
Series:Working smarter.
Subjects:
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LEADER 01380ngm a2200337Ia 4500
001 007965157-7
005 20020606104010.5
008 980605s1997 mau019 r vleng d
035 0 |a ocm39233786 
040 |a CTB  |c CTB 
090 |a HF5415.153.G26  |b R34 1997 
245 0 0 |a Redesigning product/service development  |h [videorecording] /  |c prepared by David A. Garvin for Harvard Business School ; produced by RiverRun Media. 
246 3 |a Redesigning product/service development toolkit 
260 |a [Boston, MA]:  |b Harvard Business School Publishing [distributor],  |c c1997. 
300 |a 1 videocassette (19 min.) :  |b sd., col. ;  |c 1/2 in. +  |e 1 toolkit guide, 1 blueprint, 1 worksheet booklet. 
490 1 |a Working smarter 
520 |a Materials for a workshop addressing the means to successful management of product innovation and communication with the consumer. 
538 |a VHS format. 
650 0 |a Industrial management. 
650 0 |a Supervisors  |x Training of. 
650 0 |a New products. 
650 0 |a Product lines. 
650 0 |a Commercial products  |x Testing. 
655 7 |a Videotapes.  |2 local 
700 1 |a Garvin, David A. 
710 2 |a Harvard University.  |b Graduate School of Business Administration. 
710 2 |a RiverRun Media. 
710 2 |a Harvard Business School Publishing Corporation. 
830 0 |a Working smarter. 
988 |a 20020608 
906 |0 OCLC