Building models for marketing decisions /
This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models.
Saved in:
| 其他作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Boston :
Kluwer,
c2000.
|
| 丛编: | International series in quantitative marketing ;
9. |
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
3rd Floor Main Library
| 索引号: |
A1234.567 |
|---|---|
| 复印件 1 | 可用 |