Building models for marketing decisions /
This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Kluwer,
c2000.
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| Series: | International series in quantitative marketing ;
9. |
| Subjects: | |
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