Beyond selling value : a proven process to avoid the vendor trap /

"Breaking out of the "vendor trap" requires nothing short of a wholesale rethinking of what it means to sell value. Salespeople must re-evaluate the types of opportunities they pursue, what they learn about their customers, the level of customer they're willing to sell to, and ho...

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Bibliographic Details
Main Author: Shonka, Mark.
Other Authors: Kosch, Dan.
Format: Book
Language:English
Published: Chicago : Dearborn Trade Pub., c2002.
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