The product manager's handbook : the complete product management resource /
"The Product Manager's Handbook is a guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes th...
Disimpan dalam:
| Pengarang Utama: | |
|---|---|
| Format: | Buku |
| Bahasa: | English |
| Diterbitkan: |
Lincolnwood, Ill. :
NTC Business Books,
c2000.
|
| Edisi: | 2nd ed. |
| Subjek-subjek: | |
| Penanda-penanda: |
Tambah Penanda
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| 005 | 20040421093358.0 | ||
| 008 | 991101s2000 ilua bf 001 0 eng | ||
| 010 | |a 99057181 | ||
| 015 | |a GBA2-06722 | ||
| 020 | |a 0658001353 | ||
| 035 | 0 | |a ocm42771289 | |
| 040 | |a DLC |c DLC |d UKM | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.15 |b .G636 2000 |
| 082 | 0 | 0 | |a 658.8 |2 21 |
| 100 | 1 | |a Gorchels, Linda. | |
| 245 | 1 | 4 | |a The product manager's handbook : |b the complete product management resource / |c Linda Gorchels. |
| 250 | |a 2nd ed. | ||
| 260 | |a Lincolnwood, Ill. : |b NTC Business Books, |c c2000. | ||
| 300 | |a ix, 290 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. 269-273) and index. | ||
| 520 | 1 | |a "The Product Manager's Handbook is a guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer, horizontal, team-driven decision-making structures." "This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--Jacket. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a New products |x Marketing. | |
| 776 | 0 | 8 | |i Online version: |a Gorchels, Linda. |t Product manager's handbook. |b 2nd ed. |d Lincolnwood, Ill. : NTC Business Books, ©2000 |w (OCoLC)647501266 |
| 988 | |a 20040421 | ||
| 906 | |0 DLC | ||