The product manager's handbook : the complete product management resource /
"The Product Manager's Handbook is a guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes th...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
c2000.
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| Edition: | 2nd ed. |
| Subjects: | |
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