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Museum marketing : competing in the global marketplace /

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நூற்பட்டியல் விவரங்கள்
மற்ற எழுத்தாளர்கள்: Rentschler, Ruth, 1953-, Hede, Anne-Marie.
வடிவம்: புத்தகம்
மொழி:English
வெளியீடப்பட்டது: Amsterdam ; Boston : Butterworth-Heinemann, c2007.
பகுதிகள்:
Museums > Marketing.
Museums > Marketing > Case studies.
Globalization.
Museums > Public relations.
Museums > Management.
குறியீடுகள்: குறிச்சொல் இணை
குறியீடுகள் இல்லை, இந்த குறிச்சொல்லை முதலில் பதிவு செய்யுங்கள்!
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040 |a UKM  |c UKM  |d DLC  |d BAKER  |d BTCTA  |d BWKUK  |d YDXCP  |d IXA  |d VRC  |d PMC 
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050 0 0 |a AM121  |b .M878 2007 
082 0 4 |a 069.0688  |2 22 
245 0 0 |a Museum marketing :  |b competing in the global marketplace /  |c edited by Ruth Rentschler and Anne-Marie Hede. 
260 |a Amsterdam ;  |a Boston :  |b Butterworth-Heinemann,  |c c2007. 
300 |a xxvi, 270 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Major case study : Cultural memory re-presented at the Quai Branly Museum / Annette Van den Bosch ; Museum marketing : no longer a dirty word / Ruth Rentschler ; The departing train : on-line museum marketing in the age of engagement / Amelia Bartak ; E-marketing, communications and the international tourist / Wee Wen Liew -- Major case study : Vietnam Museum of ethnology / Huong Le -- Major case study : Shape shifters : the role and function of modern museums / Leonie Lockstone ; The Boag's Centre for Beer Lovers : building brand with a corporate museum / Kim Lehman and John Byrom ; Knowing how to look at art / Dirk Vom Lehn ; 'Constructive chillers' : a new market for museums / Alix Slater ; Sport museums : marketing to engage consumers in sport heritage / Pamm Kellett ; By the community, for the community : exhibiting New Model Army's 25 years of rock visual heritage / Daragh O'Reilly --  
505 0 |a Major case study : Tennis Australia : what to do with a heritage collection of great significance / Pamm Kellett -- Major case study : Welcome to our house : satisfying visitors to the historic house museum / Linda Young ; Retailing and the museum : applying the seven 'P's of services marketing to museum stores / Sandra Mottner ; Branding museums in the global market place / Anne-Marie Hede ; Museums and merchandising / Stefan Toepler and Volker Kirchberg ; Branding museums / Carol Scott -- Major case study : Rethinking Tate Modern as an art museum 'brand' / Martha Phillips and Daragh O'Reilly -- Major case study : Museum of contemporary art markets itself / Ruth Rentschler ; The rise and rise of art museum marketing discourse / Derrick Chong ; 'The social museum' and its implications for marketing / Fiona McLean and Mark O'Neill ; Musuem architecture and visitor experience / Jonathan Sweet --  
505 0 |a Major case study : Internet marketing at Maningrida Arts and Culture, 1995-2006 / Megan Cardamone -- Major case study : Historic Museum 'co-opetition' : the case of the James River Plantations / Sandra Mottner -- Major case study : Strategic partnerships between museums and corporate organizations : the marriage of the Museum of New Zealand Te Papa Tongarewa and TOWER / Suzette Major and Tamarisk Sutherland. 
650 0 |a Museums  |x Marketing. 
650 0 |a Museums  |x Marketing  |v Case studies. 
650 0 |a Globalization. 
650 0 |a Museums  |x Public relations. 
650 0 |a Museums  |x Management. 
700 1 |a Rentschler, Ruth,  |d 1953- 
700 1 |a Hede, Anne-Marie. 
988 |a 20070811 
049 |a HLSS 
906 |0 OCLC 

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