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Museum marketing : competing in the global marketplace /

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Bibliographic Details
Other Authors:	Rentschler, Ruth, 1953-, Hede, Anne-Marie.
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Butterworth-Heinemann, c2007.
Subjects:	Museums > Marketing. Museums > Marketing > Case studies. Globalization. Museums > Public relations. Museums > Management.
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