Ambush marketing : a practical guide to protecting the brand of a sporting event /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Sweet & Maxwell
2008.
|
| Series: | EIPR practice series ;
bk.1, 2007. |
| Subjects: | |
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| Item Description: | Includes bibliographical references and index. |
|---|---|
| Physical Description: | xlvii, 243 p. : ill. ; 24 cm. |
| ISBN: | 1847033946 9781847033949 |