What is brand strategy? /
"This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact', by Andy Milligan and Jon Edge. good brand strategy answers the following five questions simply and clearly: 1. What will we stand for? 2. How many sub-brands do we need? 3. What will o...
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| வடிவமà¯: | பà¯à®¤à¯à®¤à®•à®®à¯ |
| மொழி: | English |
| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
Upper Saddle River, N.J. :
Pearson Education publishing as FTPress Delivers,
c2010.
|
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| LEADER | 01446nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 012334121-3 | ||
| 005 | 20100430101902.0 | ||
| 008 | 100319s2010 nju 000 0 eng d | ||
| 020 | |a 9780132550468 | ||
| 020 | |a 0132550466 | ||
| 020 | |a 9780132543996 | ||
| 035 | 0 | |a ocm560341648 | |
| 040 | |a UMI |c UMI |d MH | ||
| 090 | |a HF5415.1255 |b .A27 2010 | ||
| 100 | 1 | |a Milligan, Andy. | |
| 245 | 1 | 0 | |a What is brand strategy? / |c Andy Milligan and Jon Edge. |
| 260 | |a Upper Saddle River, N.J. : |b Pearson Education publishing as FTPress Delivers, |c c2010. | ||
| 300 | |a 1 online resource ([8] p.) | ||
| 500 | |a Description based on resource description page (viewed Mar. 12, 2010). | ||
| 500 | |a "An e-burst of inspiration from the best books"--Cover. | ||
| 520 | |a "This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact', by Andy Milligan and Jon Edge. good brand strategy answers the following five questions simply and clearly: 1. What will we stand for? 2. How many sub-brands do we need? 3. What will our brand identity be? 4. How will we deliver this? 5. How will we know we've succeeded?"--Resource description page. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 700 | 1 | |a Edge, Jon. | |
| 700 | 1 | |a Milligan, Andy. |t Don't mess with the logo. | |
| 700 | 1 | |a Edge, Jon. |t Don't mess with the logo. | |
| 988 | |a 20100430 | ||
| 906 | |0 OCLC | ||