What is brand strategy? /
"This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact', by Andy Milligan and Jon Edge. good brand strategy answers the following five questions simply and clearly: 1. What will we stand for? 2. How many sub-brands do we need? 3. What will o...
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| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J. :
Pearson Education publishing as FTPress Delivers,
c2010.
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