Handbook of consumer psychology /
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
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| மொழி: | English |
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New York :
Lawrence Erlbaum Associates,
c2008.
|
| தொகà¯à®¤à®¿: | Marketing and consumer psychology series.
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| 020 | |a 9780805856033 (acid free paper) | ||
| 020 | |a 080585603X (acid free paper) | ||
| 035 | 0 | |a ocn124036225 | |
| 040 | |a DLC |c DLC |d BAKER |d BTCTA |d YDXCP |d C#P |d IAK |d NLGGC |d EUM |d TLE |d DLC | ||
| 050 | 0 | 0 | |a HF5415.32 |b .H363 2008 |
| 082 | 0 | 0 | |a 658.8/342 |2 22 |
| 084 | |a 85.40 |2 bcl | ||
| 245 | 0 | 0 | |a Handbook of consumer psychology / |c edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. |
| 260 | |a New York : |b Lawrence Erlbaum Associates, |c c2008. | ||
| 300 | |a xvi, 1273 p. : |b ill. ; |c 27 cm. | ||
| 490 | 1 | |a Marketing and consumer psychology series | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | 0 | |t History of consumer psychology / |r David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson -- |t The role of knowledge accessibility in cognition and behavior : implications for consumer information processing / |r Robert S. Wyer, Jr. -- |t Consumer memory, fluency, and familiarity / |r Antonia Mantonakis, Bruce W.A. Whittlesea, and Carolyn Yoon -- |t Consumer learning and expertise / |r J. Wesley Hutchinson and Eric M. Eisenstein -- |t Categorization theory and research in consumer psychology : category representation and category-based inference / |r Barbara Loken, Lawrence W. Barsalou, and Christopher Joiner -- |t Consumer inference / |r Frank R. Kardes, Steven S. Posavac, Maria L. Cronley, and Paul M. Herr -- |t Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a-- / |r Joann Peck and Terry L. Childers -- |
| 505 | 0 | 0 | |t Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence / |r Deborah Roedder John -- |t Aging and consumer behavior / |r Carolyn Yoon and Catherine A. Cole -- |t Positive affect and decision processes : some recent theoretical developments with practical implications / |r Alice M. Isen -- |t The nature and role of affect in consumer behavior / |r Joel B. Cohen, Michel Tuan Pham, and Eduardo B. Andrade -- |t Self-regulation : goals, consumption, and choices / |r Kathleen D. Vohs, Roy F. Baumeister, and Dianne M. Tice -- |t Goal-directed consumer behavior : motivation, volition, and affect / |r Hans Baumgartner and Rik Pieters -- |t Goal-directed perception / |r Chris Janiszewski -- |t Attitude change and persuasion / |r Curtis P. Haugtvedt and Jeff A. Kasmer -- |t Associative strength and consumer choice behavior / |r Christopher R.M. Jones and Russell H. Fazio -- |
| 505 | 0 | 0 | |t Measuring the non-conscious : implicit social cognition in consumer behavior / |r Andrew Perkins, Mark Forehand, Anthony Greenwald, and Dominika Maison -- |t Implicit consumer cognition / |r Patrick T. Vargas -- |t Evoking the imagination as a strategy of influence / |r Petia K. Petrova and Robert B. Cialdini -- |t Consumer attitudes and behavior / |r Icek Ajzen -- |t I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research / |r Margaret C. Campbell and Amna Kirmani -- |t Social values in consumer psychology / |r Lynn R. Kahle and Guang-Xin Xie -- |t Consumer decision making : a choice goals approach / |r James R. Bettman, Mary Frances Luce, and John W. Payne -- |t Dynamics of goal-based choice : toward an understanding of how goals commit versus liberate choice / |r Ayelet Fishbach and Ravi Dhar -- |t Hedonomics in consumer behavior / |r Christopher K. Hsee and Claire I. Tsai -- |t Behavioral pricing / |r Maggie Wenjing Liu and Dilip Soman -- |
| 505 | 0 | 0 | |t Perceptions of fair pricing / |r James E. Heyman and Barbara A. Mellers -- |t Associative learning and consumer decisions / |r Stijn M.J. van Osselaer -- |t A role for aesthetics in consumer psychology / |r JoAndrea Hoegg and Joseph W. Alba -- |t Product assortment / |r Susan M. Broniarczyk -- |t Brands and their meaning makers / |r Chris T. Allen, Susan Fournier, and Felicia Miller -- |t Theory in consumer-environment research : diagnosis and prognosis / |r Sevgin A. Eroglu and Karen A. Machleit -- |t Music and consumers / |r James J. Kellaris -- |t Consumer psychology of sport : more than just a game / |r Robert Madrigal and Vassilis Dalakas -- |t Diversity issues in consumer psychology / |r Jerome D. Williams, Wei-Na Lee, and Geraldine R. Henderson -- |t Consumers and the allure of "safer" tobacco products : scientific and policy issues / |r Eugene Borgida, Anita Kim, Emily N. Stark, and Christopher Miller -- |
| 505 | 0 | 0 | |t Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence / |r Marvin E. Goldberg -- |t The social marketing of volunteerism : a functional approach / |r Arthur A. Stukas, Mark Snyder, and E. Gil Clary -- |t Health risk perceptions and consumer psychology / |r Geeta Menon, Priya Raghubir, and Nidhi Agrawal -- |t Toward a psychology of consumer creativity / |r James E. Burroughs, C. Page Moreau, and David Glen Mick -- |t Compulsive buying : review and reflection / |r Ronald J. Faber, and Thomas C. O'Guinn -- |t Summing up the state of coping research : prospects and prescriptions for consumer research / |r Adam Duhachek -- |t Self-reports in consumer research / |r Kimberlee Weaver and Norbert Schwarz -- |t Cross-cultural consumer psychology / |r Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson -- |t Measurement error in experimental designs in consumer psychology / |r Madhu Viswanathan -- |
| 505 | 0 | 0 | |t Individual differences : tools for theory testing and understanding in consumer psychology research / |r Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min -- |t Neuroeconomics : foundational issues and consumer relevance / |r Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo. |
| 520 | |a This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Decision making. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 700 | 1 | |a Haugtvedt, Curtis P., |d 1958- | |
| 700 | 1 | |a Herr, Paul, |d 1956- | |
| 700 | 1 | |a Kardes, Frank R. | |
| 830 | 0 | |a Marketing and consumer psychology series. | |
| 988 | |a 20110413 | ||
| 906 | |0 DLC | ||