Handbook of consumer psychology /
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Lawrence Erlbaum Associates,
c2008.
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| Series: | Marketing and consumer psychology series.
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| Subjects: | |
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