Visual branding : a rhetorical and historical analysis /
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish...
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| Format: | Book |
| Language: | English |
| Published: |
Northampton, MA :
Edward Elgar Pub.,
[c. 2016.]
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |