Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago....
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| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons,
[2016]
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| Subjects: | |
| Online Access: | Ebook Central Academic Complete |
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