The language of branding : theories, strategies and tactics /
The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences h...
Disimpan dalam:
| Pengarang-pengarang Utama: | , , |
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| Format: | Buku |
| Bahasa: | English |
| Diterbitkan: |
New York :
Routledge,
2018.
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| Subjek-subjek: | |
| Penanda-penanda: |
Tambah Penanda
Tiada Penanda, Jadilah orang pertama menanda rekod ini!
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3rd Floor Main Library
| Nombor panggilan: |
A1234.567 |
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| Salinan 1 | Tersedia |