The language of branding : theories, strategies and tactics /
The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences h...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2018.
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| Subjects: | |
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