Competitive Intelligence : Gathering, Analysing and Putting it to Work.

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.

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Bibliographic Details
Main Author: Murphy, Christopher.
Format: eBook
Language:English
Published: Farnham : Ashgate Pub., 2007.
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Online Access:Ebook Central Academic Complete
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Call Number: A1234.567
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