Competitive Intelligence : Gathering, Analysing and Putting it to Work.
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Farnham :
Ashgate Pub.,
2007.
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| Subjects: | |
| Online Access: | Ebook Central Academic Complete |
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