Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad
This research would ascertain reader's satisfaction of product, promotion and purchase probability for a newspaper Melaka Hari Ini (MHI). The Malaysian newspaper industry has been around since 1800's and gone through changes to suit the demands from readers of various age groups (mostly of...
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| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Faculty of Business and Management
2007
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/18031/ http://ir.uitm.edu.my/18031/1/PPm_HAMIDAH%20NORMAN%20BM%2007_5.pdf |
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