Is customer satisfaction enough? Issues and challenges in creating a competitive advantage through excellent customer relationship/ Zainuddin Zakaria
The effort to satisfy customers has turned businesses into customer-oriented or customer-driven organizations. Companies have generally made every effort to take customer needs into account as far as possible in their operations. This perspective ad received special attention in the 1980s in the mar...
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| Format: | Article |
| Language: | English |
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University Publication Centre (UPENA)
2017
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| Online Access: | http://ir.uitm.edu.my/19647/ http://ir.uitm.edu.my/19647/1/AJ_ZAINUDDIN%20ZAKARIA%20JA%20BM%20T%2007.pdf |
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