Is customer satisfaction enough? Issues and challenges in creating a competitive advantage through excellent customer relationship/ Zainuddin Zakaria
The effort to satisfy customers has turned businesses into customer-oriented or customer-driven organizations. Companies have generally made every effort to take customer needs into account as far as possible in their operations. This perspective ad received special attention in the 1980s in the mar...
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| தலைமை எழà¯à®¤à¯à®¤à®¾à®³à®°à¯: | |
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| வடிவமà¯: | கடà¯à®Ÿà¯à®°à¯ˆ |
| மொழி: | English |
| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
University Publication Centre (UPENA)
2017
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| பகà¯à®¤à®¿à®•à®³à¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•à®²à¯: | http://ir.uitm.edu.my/19647/ http://ir.uitm.edu.my/19647/1/AJ_ZAINUDDIN%20ZAKARIA%20JA%20BM%20T%2007.pdf |
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| தொகà¯à®ªà¯à®ªà¯: | The effort to satisfy customers has turned businesses into customer-oriented or customer-driven organizations. Companies have generally made every effort to take customer needs into account as far as possible in their operations. This perspective ad received special attention in the 1980s in the marketing of services. In the 1990s, customer satisfaction was emphasized. In the new millennium, businesses survive global competition by focusing on establishing relationships with their customers (Storbacka & Lehtinen, 2001). With this premise, the paper aims to discuss the issue and limitation of focusing only on satisfying customers as a foundation for attracting new customers while maintain the present ones. |
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