Modelling Consumer Adoption of Internet Shopping
The study explores consumers’ adoption of Internet shopping in the context of tourism products in Britain. The key objective is to propose a model for the prediction of Internet shopping adoption integrating individual and technology characteristics. Drawing upon Davis’ (1989) Technology Acceptanc...
Disimpan dalam:
| Pengarang Utama: | |
|---|---|
| Format: | Artikel |
| Diterbitkan: |
IBIMA Publishing
2008
|
| Subjek-subjek: | |
| Capaian Atas Talian: | http://www.ibimapublishing.com/journals/CIBIMA/volume5/v5n26.pdf http://www.ibimapublishing.com/journals/CIBIMA/volume5/v5n26.pdf |
| Penanda-penanda: |
Tambah Penanda
Tiada Penanda, Jadilah orang pertama menanda rekod ini!
|