E-Consumer Behaviour: Exploring the Drivers of E-Shopping
The study explores the behavioural aspect of e-consumers in terms of drivers in conducting e-shopping. The key objective is to identify the influences of e-shoppers purchase decision in e-shopping medium. Focus group discussions were conducted with consumers who were residing in the UK and have alre...
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| Format: | Article |
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EuroJournals
2011
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| Online Access: | http://www.europeanjournalofsocialsciences.com/issues/EJSS_23_4.html http://www.europeanjournalofsocialsciences.com/issues/EJSS_23_4.html |
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