Standardization and contextualization: A study of language and leadership across 17 countries
With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate langua...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Elsevier Inc.
2011
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| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S1090951610000489 http://www.sciencedirect.com/science/article/pii/S1090951610000489 |
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