Conceptual study of mobile retailing acceptance among Malaysian women

Two fastest growing technologies like the internet and mobile technology have driven a revolution in mobile retailing sectors. Mobility and flexibility become a demand nowadays since people prefer to have retailing concept (anytime and anywhere). This conceptual paper aimed to study on the discovery...

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Bibliographic Details
Main Authors: Azlina Bujang,, Norbayah Mohd Suki,, Norazah Mohd Suki,
Format: Article
Language:English
Published: American Scientific Publishers 2017
Subjects:
Online Access:http://eprints.ums.edu.my/19149/
http://eprints.ums.edu.my/19149/
http://eprints.ums.edu.my/19149/1/Conceptual%20study%20of%20mobile%20retailing%20acceptance%20among%20Malaysian%20women.pdf
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