Investigating online social websites portal as marketing communication medium of Malaysia local cosmetic SMES
Virtual communities are increasing in popularity and changing the way information is learned and shared by consumers. The present study investigates an increasingly popular approach to promote brands product at the internet: the use of social websites. The core purpose of this study was to determ...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/3385/ http://eprints.uthm.edu.my/3385/1/ENT063.pdf |
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| Summary: | Virtual communities are increasing in popularity and changing the way information is learned and shared
by consumers. The present study investigates an increasingly popular approach to promote brands product
at the internet: the use of social websites. The core purpose of this study was to determine the extent to
which social websites such as facebook are being used by local cosmetics SMEs as a marketing
communication media to create relationship and information-sharing with and amongst its customers and
distributors. Content analysis was selected as the method for investigation for the local cosmetic SMEs
with a social website account. Local cosmetics SMEs generally use the social websites as another means
to exhibit their static information. There is a need for more social interaction with customers to overcome
barriers to marketing their brand and products over the internet |
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