Investigating online social websites portal as marketing communication medium of Malaysia local cosmetic SMES
Virtual communities are increasing in popularity and changing the way information is learned and shared by consumers. The present study investigates an increasingly popular approach to promote brands product at the internet: the use of social websites. The core purpose of this study was to determ...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
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| Online Access: | http://eprints.uthm.edu.my/3385/ http://eprints.uthm.edu.my/3385/1/ENT063.pdf |
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