Using balanced scorecard to measure and align corporate social responsibility for competitive advantage
Balanced Scorecard (BSC) translates an organization s mission and strategy into a comprehensive set of performance measures and provides the framework for strategic measurement and management. BSC is currently being used worldwide as a tool for implementing enterprise strategy. Meanwhile, Corporate...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/342/ http://eprints.uthm.edu.my/342/1/Using_Balanced_Scorecard_to_Measure_and_Align_Corporate_Social_Responsibility_for_Competitive_Advantage.pdf |
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