Drivers of change of university and industry collaboration from the perspective of the food manufacturers : a foresight case
Changing role of university and the need of industry to sustain and ensure its business prospers have created a more dynamic approach by stakeholders towards university-industry collaboration (UIC). However, there is a lack of studies which focus on how the process of formation of UIC, developed and...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6704/ http://eprints.uthm.edu.my/6704/1/Drivers_of_Change_of_University_and_Industry_Collaboration.pdf |
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| Summary: | Changing role of university and the need of industry to sustain and ensure its business prospers have
created a more dynamic approach by stakeholders towards university-industry collaboration (UIC).
However, there is a lack of studies which focus on how the process of formation of UIC, developed and
coordinated effectively. This case study aims to determine the drivers of change in collaboration of a
Public University, an anchor institution located in a town with its surrounding food processing
companies. Data were collected from 5 Chief Executive Officers of the food processing companies, as
they are among the key decision makers who are able to influence the future direction of UIC of food
industry. Face-to-face interviews were used to collect the views of the industry. The rate of technology
adoption and government policies are the two key drivers of change driving future UIC between UTHM,
an anchor institution in the Town with its surrounding food processing companies. This paper made
recommendation for future research |
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