Social media and relationship marketing strategies of Malaysian car brands
Objectives: This paper aimed to provide an overview of social media marketing strategies used by Malaysian car brands and analysis of their success. Method: Data collected through content analysis method to the top 10 Malaysian car brands’ website and their Facebook platform. Findings: This study fo...
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| Pengarang-pengarang Utama: | , |
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| Format: | Artikel |
| Diterbitkan: |
Indian Society for Education and Environment & Informatics Publishing Limited
2016
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| Subjek-subjek: | |
| Capaian Atas Talian: | http://eprints.utm.my/66735/ http://eprints.utm.my/66735/ http://eprints.utm.my/66735/ |
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