Brand marketing : building winning brand strategies that deliver value and customer satisfaction /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
c1993.
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| Subjects: | |
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| Physical Description: | xv, 210 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0844234761 |