Brand marketing : building winning brand strategies that deliver value and customer satisfaction /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
c1993.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Pt. I. Five Marketing Myths and their Consequences for Today's Brand Marketers
- Ch. 1. Brand Marketing
- Ch. 2. What Are the Five Myths of Today's Marketing?
- Ch. 3. Are Distinctive New Products and Services Possible?
- Ch. 4. Brand Proliferation and the Retailing System
- Ch. 5. Sales Promotion and Retail Brand Availability
- Ch. 6. Changing Role of Advertising
- Ch. 7. Consumer Brand Loyalty Versus Brand Acceptance
- Ch. 8. Corporate Culture and Contemporary Marketing Practice
- Pt. II. Creating Decisive New Consumer Value for Today's Consumers
- Ch. 9. Integrated Marketing
- Ch. 10. Competition Creates New Value for Consumers
- Ch. 11. Internal Strategies for Corporate Growth
- Ch. 12. Value Creation Strategies for Corporate Growth
- Ch. 13. Resolving the Dilemma of Marketing.