How to develop successful new products /
"New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products." "Loaded with practical e...
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| Format: | Book |
| Language: | English |
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Lincolnwood, Ill. : Chicago :
NTC Business Books ; American Marketing Association,
c1997.
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