Driving growth through innovation : how leading firms are transforming their futures /
"Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product - Colgate Total - that unseated Crest to become the world'...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Berrett-Koehler,
c2002.
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| Edition: | 1st ed. |
| Subjects: | |
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| 050 | 0 | 0 | |a HD45 |b .T797 2002 |
| 082 | 0 | 0 | |a 658.4/063 |2 21 |
| 100 | 1 | |a Tucker, Robert B., |d 1953- | |
| 245 | 1 | 0 | |a Driving growth through innovation : |b how leading firms are transforming their futures / |c Robert B. Tucker. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Berrett-Koehler, |c c2002. | ||
| 300 | |a vii, 242 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. 205-218) and index. | ||
| 505 | 0 | 0 | |t Introduction: What It Takes to Drive Growth -- |t 21st Century Innovation -- |t Leading Innovation -- |t Creating the Culture -- |t Empowering the Idea Management Process -- |t Mining the Future -- |t Fortifying the Idea Factory -- |t Producing Powerful Products -- |t Generating Growth Strategies -- |t Selling New Ideas -- |t Taking Action in Your Firm. |
| 520 | 1 | |a "Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product - Colgate Total - that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. | |
| 520 | 8 | |a Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate."--Jacket. | |
| 650 | 0 | |a Technological innovations |x Management. | |
| 650 | 0 | |a Technological innovations |z United States |x Management |v Case studies. | |
| 655 | 7 | |a Case studies. |2 fast | |
| 988 | |a 20030906 | ||
| 906 | |0 DLC | ||