Driving growth through innovation : how leading firms are transforming their futures /
"Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product - Colgate Total - that unseated Crest to become the world'...
Saved in:
| Main Author: | Tucker, Robert B., 1953- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Berrett-Koehler,
c2002.
|
| Edition: | 1st ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique.
by: Burgelman, Robert A.
Published: (1988) -
The art and science of innovation management : an international perspective : proceedings of the Fourth International Conference on Product Innovation Management, Innsbruck/Igls, Austria, August 26-28, 1985 / edited by Heinz Hübner.
Published: (1986) -
Integrating innovation and technology management / Johnson A. Edosomwan.
by: Edosomwan, Johnson Aimie, 1953-
Published: (1989) -
Determinants of innovative behaviour : a firm's internal practices and its external environment / edited by Cees van Beers ... [et al.].
Published: (2008) -
The innovative firm : a cybernetic approach / Lukas Fecker.
by: Fecker, Lukas, 1970-
Published: (2001)


