Managing customers as investments : the strategic value of customers in the long run /

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Bibliographic Details
Main Author: Gupta, Sunil, 1958-
Other Authors: Lehmann, Donald R.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Wharton School Pub., c2005.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available