Managing customers as investments : the strategic value of customers in the long run /
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| Main Author: | Gupta, Sunil, 1958- |
|---|---|
| Other Authors: | Lehmann, Donald R. |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Wharton School Pub.,
c2005.
|
| Subjects: | |
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