Managing customers as investments : the strategic value of customers in the long run /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Wharton School Pub.,
c2005.
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| Subjects: | |
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| Physical Description: | xvii, 205 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 187-198) and index. |
| ISBN: | 0131428950 |