Practical pricing : translating pricing theory into sustainable profit improvement /

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

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Bibliographic Details
Main Author: Calogridis, Michael, (Author)
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2010.
Edition:1st ed.
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