Online purchasing behavior of Malaysia's young consumer
The evolution in B2C studies has point out the importance of enhancing quality of web-based transactions to ensure sustainability of business in e-commerce. E-marketers need to address web-based factors which are significantly influencing buyers'online purchase behavior, especially among young...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/38320/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|