Web-based factors influencing online purchasing in B2C market; view of ICT professional
The growing use of internet in Malaysia, especially among information and communication technology (ICT) literate users, provides a huge prospect in Business to Consumers (B2C) market. In this market, if E-marketers know web-based factors influencing online purchasing, then they can develop their ma...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/40856/ |
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