Web-based factors influencing online purchasing in B2C market; view of ICT professional
The growing use of internet in Malaysia, especially among information and communication technology (ICT) literate users, provides a huge prospect in Business to Consumers (B2C) market. In this market, if E-marketers know web-based factors influencing online purchasing, then they can develop their ma...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/40856/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!