Web-based factors influencing online purchasing in B2C market; view of ICT professional

The growing use of internet in Malaysia, especially among information and communication technology (ICT) literate users, provides a huge prospect in Business to Consumers (B2C) market. In this market, if E-marketers know web-based factors influencing online purchasing, then they can develop their ma...

Penerangan Penuh

Disimpan dalam:
Butiran Bibliografi
Pengarang-pengarang Utama: Md. Ariff, Mohd. Shoki, Ng, Sze Yan, Zakuan, Norhayati, Ishak, Nawawi
Format: Artikel
Diterbitkan: 2013
Subjek-subjek:
Capaian Atas Talian:http://eprints.utm.my/40856/
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